Chemistry of Consumption: Anticipations of the Mall

Neetesh Ramnath

M1

Supervisors:

Thiresh Govender, Jiaxin Yan Gong,

Ngillan Faal-Gbadebo

Unit:

14 - Rogue Economies: Producing Leisure

Email:

Leisure can be defined as sense gratification as the brain seeks to gratify a sense to maintain functionality. The term sense gratification has two parts to its makeup, namely, stimulus and arousal. Stimulus is the constant and has two versions, routine stimuli and leisure stimuli. Routine stimuli refers to employment or chores which are necessities apposed to leisure stimuli which are breaks from this mundane program. These are constants as they are always present even if not in use, namely spatial programs. Arousal is a variable as it relies on three stages that respond to the stimulus. The stages are i) desire/pressure, ii) participation and iii) release.

The Major Design Project, “Chemistry of Leisure”, focuses on the temporary nature of neurological chemicals that are produced through the consumption of leisure stimuli. Leisure stimuli will be described as a break in routine of the mundane context of the everyday program. This is used to investigate the role spatial programs play on internal chemistry.